HOODSUIT – The Martin Kenny Story

Martin Kenny sat in a boardroom full of branding “experts.” Big egos. Bigger invoices.

They’d been paid a small fortune. And they were stuck. Arguing over fonts. Overthinking a name. Getting absolutely nowhere.

Then someone looked at Martin’s hoodie and smirked:
“Bit casual, isn’t it? Wearing that in a meeting like this.”

That was it.

Martin stood up.
“You lot can’t even do what you’re paid for. Shove it. I’ll do it myself.”

He pushed back from the table. Walked out. Never went back.

That’s when HOODSUIT was launched.
Not from a boardroom. From backing yourself when no one else gets it.

Your hood. Your suit. Your rules.